NikeNKE
99.54+1.2077 (1.23%)
Instrument:
Binary
Binary
CFD
Binary
Traders’ Sentiment
50%
50%
50%
 Buy
50%
 Sell
Traders’ Sentiment
50%
50%
50%
 Buy
50%
 Sell
Asset opens in 
7:30:20
Trading Hours and Conditions
Traders’ Sentiment
50%
50%
50%
 Buy
50%
 Sell
Traders’ Sentiment
50%
50%
50%
 Buy
50%
 Sell

Nike, Inc. Analisi NKE Binarie options

Nike is one of the most recognizable brands in the world and despite high advertisement spending, competitors like Under Armour and Adidas are fiercely fighting for a piece of market share and are already catching up in the US market. Moreover, the footwear sector is facing its own headwinds overall, as it depends on consumer discretionary spending. However, Nike is continuously investing in new products and innovation, which enables it to create differentiated products that command higher prices and gross margins. Meanwhile, the company pays a below sector average dividend yield despite performing generous share buybacks. Going forward, strong competition, currency volatility and macro economic conditions can pose potential headwinds for the company.

SWOT Analysis

Strengths
Weaknesses
Opportunities
Threats
Valuable Brands
The company has the 18th position of the world’s most valuable brands according to the Forbes list and its portfolio of brands includes NIKE, Jordan, Hurley and Converse.
Nike Store
The company invests in its store concepts to provide a unique experience to customers, which helps the company attract new customers and retain existing ones.
Nike Air Max
The company's Air Max technology has contributed in the creation of some iconic shoes that have resulted in strong sales for the company.
“Just Do It”
The company has one of the most recognizable slogans in the world, “Just Do It” which supports company’s marketing operations significantly.
Risk Warning
The Financial Products offered by the company include Contracts for Difference ('CFDs') and other complex financial products. Trading CFDs carries a high level of risk since leverage can work both to your advantage and disadvantage. As a result, CFDs may not be suitable for all investors because it is possible to lose all of your invested capital. You should never invest money that you cannot afford to lose. Before trading in the complex financial products offered, please ensure to understand the risks involved.