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Apple Inc (AAPL) Stock Price Today — Live Chart and Analysis

Apple (Nasdaq: AAPL) is the world's most valuable company by market capitalisation, built on a product lineup - iPhone, Mac, iPad, Apple Watch, AirPods - and a services platform (App Store, iCloud, Apple Music, Apple Pay, Apple TV+) that together serve over 2.5 billion active devices globally. John Ternus, Apple's longtime head of hardware engineering, takes over as CEO on September 1, 2026, succeeding Tim Cook who moves to Executive Chairman after 15 years. iPhone typically drives 55–60% of total revenue, but Services - with gross margins around 75% versus roughly 48% for the blended business - is where the earnings growth lives.

Buy price

296.29

Sell price

296.05

Market Cap

882.89 B

Apple Inc chart

Price Performance

1 week
-7.78% -7.78%
1 month
+2.46% +2.46%
YTD
-10.44% -10.44%
Year
+21.12% +21.12%
5 years
+110.29% +110.29%

Information regarding past performance is not a reliable indicator of future performance.

Apple Inc AAPL Profile

  • Sector Information Technology
  • Industry Technology Hardware, Storage & Peripherals
  • Country United States
  • Founded 1976
  • ISIN US0378331005
  • CEO Tim Cook
  • apple.com

Analysis

Apple reported its strongest quarter ever in Q1 FY2026 (December 2025). Revenue reached $143.8 billion, up 16% year-over-year, with record results across the board. iPhone revenue grew up to $85.3 billion (+23%), Services passed $30 billion (+14%), and earnings per share came in at $2.84 (+19%). Sales in Greater China jumped 38%, recovering after a weaker period. Apple also generated $53.9 billion in operating cash flow and returned $32 billion to shareholders. Apple’s business model is clear: iPhone sales drive revenue, while Services generate higher profits. Services have much higher margins, so their growth is especially important for overall earnings. The next key focus is Apple Intelligence - Apple’s push into AI features directly on devices. Investors expect this to encourage users to upgrade their devices faster. There are still risks to watch: tariffs affecting production in Asia, stronger competition (especially from Huawei in China), and uncertainty about how much AI features will actually drive new sales. For Q2 FY2026, Apple expects revenue growth of 13–16% and gross margins of 48–49%.

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Apple Inc

AAPL

296.17

-2.95%

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